Privacy Policy

Last Updated: February 25, 2026

Kraken Offroad (“Kraken Offroad,” “we,” “us,” or “our”) respects your privacy and is committed to protecting it through this Privacy Policy. This Policy explains how we collect, use, disclose, and safeguard your information when you visit our website (the “Site”) or purchase our products, including off-road accessories and Jeep parts (collectively, the “Services”).

By using the Site or Services, you agree to this Privacy Policy.

1) Information We Collect

A. Information You Provide to Us

We collect information you voluntarily provide, including:

  • Contact details: name, email address, phone number, billing/shipping address
  • Order details: products purchased, order notes, fitment notes you submit (e.g., Jeep model/trim), returns/exchanges history
  • Account information: username, password (stored in an encrypted/hashed form by our platform)
  • Customer support: messages, emails, chats, photos you send (e.g., install/fitment pictures), and any details you provide
  • Marketing preferences: email/SMS opt-ins, communication settings
  • Reviews & content: reviews, photos, videos, comments, and other content you choose to submit

B. Information We Collect Automatically

When you use the Site, we may automatically collect:

  • Device & usage data: IP address, browser type, device identifiers, operating system, pages viewed, time spent, clickstream data
  • Location data: approximate location derived from IP address
  • Cookies and similar technologies: used for cart functionality, login sessions, analytics, personalization, and advertising measurement (see Section 5)

C. Information from Third Parties

We may receive information from third parties such as:

  • Payment processors (confirmation of payment status; we do not receive your full card number in most cases)
  • Shipping carriers/3PL partners (delivery status, address verification outcomes, shipping exceptions)
  • Marketing/analytics providers (ad attribution, site analytics, fraud signals)
  • Ecommerce platform plugins (order management, tax/shipping calculation, fraud prevention)

2) How We Use Your Information

We use your information to:

  • Process orders (payment confirmation, fulfillment, shipping, returns, refunds)
  • Provide customer support and communicate about your purchases
  • Improve fitment guidance and product information (for example, compatibility patterns for Jeep Wrangler/Gladiator accessories)
  • Prevent fraud and secure transactions (risk checks, chargeback response documentation)
  • Operate the Site (account login, shopping cart, checkout, essential site functions)
  • Marketing and advertising (email promotions, product updates, cart reminders, ad measurement—only as allowed by your choices and applicable law)
  • Analytics and site improvement (understand what customers search for, improve pages, and fix bugs)
  • Legal and compliance (tax records, warranty handling, dispute resolution, enforcing policies)

3) How We Share Your Information

We do not sell your personal information in the traditional sense. We may share information with trusted third parties to run our business, including:

A. Service Providers (Processors)

We share information with vendors who help us provide Services, such as:

  • Payment processors (to process payments and prevent fraud)
  • Fulfillment partners / 3PL warehouses (to pick, pack, and ship your order)
  • Shipping carriers (to deliver orders and provide tracking)
  • Email/SMS providers (to send order updates and marketing messages if you opted in)
  • Analytics providers (to understand site performance and customer behavior)
  • Fraud prevention tools (to detect suspicious transactions)
  • Customer support tools (ticketing, chat, and email systems)

These vendors are authorized to use personal information only as necessary to provide services to us.

B. Legal, Safety, and Business Transfers

We may disclose information if required to do so to:

  • Comply with law, regulation, subpoena, or court order
  • Protect our rights, property, and safety and that of our customers
  • Investigate fraud, abuse, or security issues
  • In connection with a merger, acquisition, financing, or sale of assets (information may be transferred as part of that transaction)

C. Advertising & Measurement Partners

We may share limited information (such as device identifiers, cookies, and event data like “purchase” or “add to cart”) with advertising/measurement partners to measure ad performance and improve relevance. Where required, we will obtain consent (see Section 5).

4) Payments

Payments are processed by third-party payment processors. We do not store payment card numbers on our servers. Your payment details are handled according to the processor’s terms and privacy practices.

5) Cookies, Tracking, and Your Choices

A. What Cookies Do

Cookies and similar technologies help us:

  • Keep items in your cart
  • Maintain login sessions
  • Remember preferences
  • Understand how the Site is used
  • Measure marketing performance

B. Managing Cookies

You can manage cookies through your browser settings. Disabling certain cookies may affect site functionality (like checkout and cart).

C. Interest-Based Advertising

Depending on your region, you may have choices about targeted ads. You can also adjust preferences through device settings and certain industry opt-out tools.

6) Email and SMS Marketing

Email

If you opt in, we may send promotional emails about products, releases, restocks, and offers. You can unsubscribe anytime using the link in the email.

SMS (Text Messages)

If you opt into SMS, you consent to receive texts at the number you provide. Message/data rates may apply. You can opt out by replying STOP (or the method described in the message). Consent is not a condition of purchase.

7) Data Retention

We keep personal information as long as necessary to:

  • Fulfill orders and provide support
  • Maintain business and tax records
  • Enforce agreements and policies
  • Resolve disputes
  • Comply with legal obligations

When no longer needed, we delete or anonymize it, consistent with applicable law and operational needs.

8) Security

We use reasonable administrative, technical, and physical safeguards designed to protect your information. However, no system is 100% secure, and we cannot guarantee absolute security.

9) Children’s Privacy

Our Site is not intended for children under 13 (or under 16 in certain jurisdictions). We do not knowingly collect personal information from children. If you believe a child has provided us personal information, contact us so we can delete it.

10) Your Privacy Rights

Depending on where you live, you may have rights such as:

  • Access: request a copy of personal information we have about you
  • Correction: request correction of inaccurate information
  • Deletion: request deletion of personal information (with certain legal exceptions)
  • Opt-out of marketing: unsubscribe from promotional emails or texts
  • Opt-out of certain “sharing”: some jurisdictions (e.g., California) treat certain ad tracking as “sharing” for cross-context behavioral advertising

California Notice (CCPA/CPRA)

California residents may have additional rights, including the right to know, delete, correct, and opt out of certain sharing of personal information. We will not discriminate against you for exercising these rights.

To make a request, contact us using the information in Section 13. We may need to verify your identity before processing your request.

International Users (GDPR/UK GDPR)

If you are located in the EEA/UK, you may have rights including access, correction, deletion, restriction, objection, and data portability. Our legal bases for processing may include performing a contract (fulfilling orders), legitimate interests (security, fraud prevention, improving services), consent (certain marketing/cookies), and legal obligations.

11) Third-Party Links

The Site may contain links to third-party sites (forums, installers, carriers, social platforms). We are not responsible for the content or privacy practices of those third parties.

12) Changes to This Privacy Policy

We may update this Policy from time to time. The “Last Updated” date will reflect changes. Continued use of the Site after changes means you accept the updated Policy.

13) Contact Us

If you have questions or requests about this Privacy Policy, contact:

Kraken Offroad
Email: [[email protected]]