Last Updated: February 25, 2026
This Cookie Policy explains how Kraken Offroad (“Kraken Offroad,” “we,” “us,” “our”) uses cookies and similar technologies on our website (the “Site”). This Policy should be read alongside our Privacy Policy.
1) What Are Cookies?
Cookies are small text files stored on your device when you visit a website. They help websites work properly, remember preferences, and understand how people use the site.
We also use similar technologies like pixels, tags, web beacons, and SDKs (collectively, “cookies” for simplicity) that can collect information about your browsing activity.
2) Why We Use Cookies
We use cookies to:
- Keep the Site working (security, page navigation, login, cart/checkout)
- Remember your preferences (like region or language, when applicable)
- Measure and improve performance (which pages are used, what’s slow, what breaks)
- Help prevent fraud and protect accounts/transactions
- Support marketing and advertising measurement (so we can understand if ads are working)
3) Types of Cookies We Use
A) Strictly Necessary Cookies (Always On)
These cookies are required for the Site to function and cannot be switched off in most systems. They’re typically set in response to actions you take such as logging in, adding items to cart, checking out, or setting privacy preferences.
Examples of what they do:
- Maintain your shopping cart and checkout session
- Help with security and fraud prevention
- Enable core site functions
B) Functional Cookies
These cookies help us remember choices you make and provide enhanced features and personalization.
Examples:
- Remembering preferences (where applicable)
- Improving the user experience (for example, keeping you logged in)
C) Performance & Analytics Cookies
These cookies help us understand how visitors use the Site so we can improve it (what pages are popular, how long pages take to load, what errors occur).
Examples:
- Page views, clicks, navigation paths
- Site performance and error tracking
D) Advertising / Targeting Cookies
These cookies may be set by us or advertising partners to help measure advertising performance and show more relevant ads. Depending on your region and settings, these may require your consent.
Examples:
- Measuring ad conversions (like “purchase” or “add to cart” events)
- Limiting how often you see an ad
- Understanding which campaigns are effective
4) Cookie Duration
Cookies can be:
- Session cookies: temporary cookies that expire when you close your browser
- Persistent cookies: remain on your device until they expire or you delete them
5) Your Choices and Controls
A) Cookie Banner / Consent Tool (If Enabled)
If we use a cookie banner, you may be able to accept or reject certain categories of cookies (except strictly necessary cookies). You can also change your choices later through the cookie settings link (if provided on the Site).
B) Browser Controls
Most browsers let you:
- See what cookies are set
- Delete cookies
- Block cookies entirely
- Block third-party cookies
Blocking cookies may affect site functionality (especially cart, checkout, and login).
C) “Do Not Track” Signals
Some browsers include a “Do Not Track” (DNT) setting. Because there is not a uniform industry standard for responding to DNT signals, we may not respond to them consistently.
D) Advertising Opt-Out Options (Where Available)
Depending on your device and region, you may be able to reduce interest-based advertising via:
- Your device settings (mobile advertising identifiers)
- Platform ad preference settings (for example, Google/Meta ad settings)
6) Third-Party Cookies
Some cookies are placed by third parties that provide services on our Site (for example, analytics, payment security, embedded content, or advertising measurement). Those third parties may collect information about your activity across different websites over time, subject to their own policies.
We do not control third-party cookies directly, but we aim to use reputable providers and minimize unnecessary tracking.
7) Updates to This Cookie Policy
We may update this Cookie Policy from time to time. The “Last Updated” date will reflect the current version. Continued use of the Site after updates means you accept the changes.
8) Contact Us
Questions about our use of cookies?
Kraken Offroad
Email: [[email protected]]