Last Updated: February 25, 2026
Kraken Offroad is committed to providing a website that is accessible to the widest possible audience, regardless of technology or ability. We aim to make our Site usable for everyone, including customers who rely on assistive technologies such as screen readers, voice recognition software, and keyboard navigation.
We view accessibility the same way we view off-road engineering: the real world is messy, and good design should work anyway.
Our Commitment
We are actively working to improve the accessibility and usability of our website and strive to follow generally recognized accessibility standards and best practices.
Where possible, we aim to align with the Web Content Accessibility Guidelines (WCAG) 2.1, Level AA, which is a widely-used set of guidelines for making web content more accessible.
Accessibility Features We Support (and Continue Improving)
We work to support accessibility features such as:
- Clear site structure and readable headings
- Text alternatives for key images when practical
- Reasonable color contrast and legible typography
- Keyboard navigation for menus and forms
- Form labels and helpful error messaging
- Compatibility with modern screen readers and browsers
- Responsive layouts for mobile and tablet accessibility
Because our Site includes eCommerce functionality (product pages, checkout, account pages, and third-party plugins), some components may be provided by third parties. We continuously evaluate these experiences and make improvements where we can.
Known Limitations
Even with our best efforts, some content may not yet be fully accessible. For example:
- Certain older images or uploaded documents may not have complete text alternatives
- Some third-party widgets or embedded content may have accessibility limitations outside our direct control
- Product images may be highly visual by nature (we can improve descriptions, but images remain images)
If you encounter an issue, please tell us—we’ll take it seriously and work toward a fix.
Need Help? Contact Us
If you have difficulty accessing any part of our Site, or if you need assistance placing an order, understanding product details, or completing checkout, we’re here to help.
Please contact us and include:
- The page URL (if possible)
- A brief description of the issue
- The device/browser you’re using (e.g., iPhone Safari, Windows Chrome)
- The assistive technology used (if any)
Kraken Offroad Support
Email: [[email protected]]
We aim to respond within a reasonable timeframe and will do our best to provide the information, product details, or ordering assistance you need.
Feedback
We welcome accessibility feedback. If you have suggestions on how we can improve, please reach out. Accessibility is an ongoing effort, and your input helps us prioritize improvements that matter.
Third-Party Content
Some Site functionality may be provided by third-party platforms or plugins (for example, payment processing, shipping calculators, analytics, embedded media, or review tools). While we cannot always control these providers, we choose partners carefully and encourage accessibility improvements where possible.