The Kraken Difference
Kraken Offroad was created for drivers who think a Jeep is more than a vehicle. For many of us it is a passport to the backcountry, a weekend escape machine, and the tool that gets us to the places most people never see. Our team comes directly from the Jeep and off road community. We have spent years building, testing, breaking, and improving our own Wranglers and Gladiators. That passion shaped the idea behind Kraken Offroad: build gear that outperforms what the aftermarket currently offers and give drivers products they can trust when the trail gets tough.
Gear Designed From Real Trail Experience
Anyone can make something that looks good online. Making something that survives a rocky climb, a deep-water crossing, or a washboard desert road at speed is a different story. We design our parts based on real off road use. We study how Jeep owners load their rigs for overlanding trips, how they use recovery equipment, how bumpers and skid plates take impacts, and how storage systems perform after thousands of miles of vibration and dust. By watching what works and what fails, we create gear that delivers consistent performance in mud, sand, snow, forests, and high-altitude trails.
Trail use exposes the weaknesses of poorly built accessories. Loose wiring, weak mounting brackets, noisy hardware, and coatings that fail after one winter are common issues in the Jeep aftermarket. Kraken Offroad solves those problems with cleaner fitment, stronger materials, corrosion-resistant finishes, and smarter engineering. If a product adds rattles, reduces capability, or creates maintenance headaches, it never reaches our customers.
A Better Approach to Jeep Upgrades
The modern Jeep owner needs versatility. Many Wranglers and Gladiators serve as daily drivers during the week and become full-time adventure rigs on weekends. Our parts are engineered for that balanced lifestyle. Whether you run long-travel suspension, a mild lift kit, heavy armor, or a lightweight overland setup, our goal is to enhance the Jeep’s capability without adding unnecessary weight or complexity.
We build around the most requested improvements from the Jeep community: hidden winch solutions, compact onboard air systems, dependable lighting setups, modular storage designs, quiet rock sliders, reinforced recovery points, and mounting systems that hold steady through tough technical terrain. Everything fits with factory lines and keeps the Jeep’s performance and driving feel intact.
Informed by Real Jeep Owners and Real Use Cases
Our research never stops. We pay attention to conversations in Jeep clubs, online forums, trail events, and overlanding meetups. The community constantly teaches us what the market is missing. Drivers want better protection without excessive weight. They want electrical upgrades that do not turn into complicated wiring projects. They want secure mounts for radios, tablets, GPS units, and cameras. They want recovery gear that works in the worst conditions. Those requests move directly into our design roadmap.
We also evaluate the strengths and weaknesses of top aftermarket manufacturers. By comparing materials, fitment, durability, and long-term customer feedback, we identify opportunities to build products that last longer, install easier, and perform better on demanding terrain. That competitive understanding helps us raise the standard for Jeep armor, storage, bumpers, racks, interior mounts, trail lighting, and other key upgrade categories.
Built for Adventure, Designed for Confidence
Every product we create serves a purpose. Our armor protects the Jeep during rock crawling and technical lines. Our bumpers are engineered for approach angles, winch placement, and recovery safety. Our mounting systems keep gear secure over long distances. Our off road lighting improves visibility in dust, fog, and night trails. Our storage solutions help keep equipment organized for overlanding journeys. These are upgrades built for real adventure, not just for looks.
Quality and reliability shape everything we do. When you take your Jeep deep into the backcountry, you bring equipment you trust. Kraken Offroad designs its products to be part of that trusted gear list. Our mission is to help Jeep owners explore farther, tackle harder trails, and build rigs that are prepared for whatever comes next.
The Kraken Offroad Mission
Kraken Offroad exists for drivers who want more from their Jeep accessories. More durability, more functionality, more confidence, and more adventure. Whether you are building a weekend trail machine, a fully outfitted overland Jeep, or a capable daily driver, our products are designed to elevate your experience every time you hit the road or leave it behind.
The journey matters. The trail matters. The gear you trust matters. We are here to make sure everything you bolt onto your Jeep lives up to that spirit. This is who we are, this is what we build, and this is only the beginning for Kraken Offroad.
Kraken Offroad was created for drivers who think a Jeep is more than a vehicle. For many of us it is a passport to the backcountry, a weekend escape machine, and the tool that gets us to the places most people never see. Our team comes directly from the Jeep and off road community. We have spent years building, testing, breaking, and improving our own Wranglers and Gladiators. That passion shaped the idea behind Kraken Offroad: build gear that outperforms what the aftermarket currently offers and give drivers products they can trust when the trail gets tough.